Sponsorship Opportunities

The Holiday in St. Louis Foundation is a civic organization dedicated to enhancing the community’s celebration of the holiday season by coordinating two signature events that have become holiday traditions for St. Louis families.

  • The Ameren Missouri Festival of Lights event at Kiener Plaza kicks off the season with live performances, Salvation Army a dramatic holiday tree illumination capped off with a fireworks display.
  • The 38th Annual Ameren Thanks-for-Giving Parade will feature 120 festive units including marching bands, drumlines, dance units, floats, and entertainment. The live broadcast on KMOV Channel 4 is viewed by more than 100,000 households throughout the region, and ten thousand spectators typically attend the parade along the streets of downtown St. Louis.

Presenting Parade Title – SOLD

Presenting Festival Title – SOLD

Platinum Broadcast Backdrop Parade – $25,000

Platinum Tri-Title Production Light Show – $25,000

Gold Festival Stage – $10,000

Gold Broadcast Opening Parade – $10,000

Gold Marching Band Competition – $10,000

Silver Festival Fireworks – $7,500

Silver Parade Review Stand – $7,500

Silver Festival Entertainment – $5,000

Silver Festival Village – $5,000

Silver Parade Unit Entertainment – $5,000

Silver Parade Start – $5,000

Silver Honorary Grand Marshal – $5,000

Bronze HISL Volunteers – $2,500

Bronze Blanket Collection (parade bands) – $2,500

Bronze Can Food Drive (parade units) – $2,500

Bronze Float Sponsor – $2,500

Bronze Festival – VIP Area – $2,500

Bronze Festival Snowball Playground – $2,500

Bronze Coloring & Essay Contest – $2,500

Units Parade Commercial Unit – $1,000

We have many other opportunities available and are happy to customize a package to meet your needs. Please call Ken Mallin at 314-580-2473 or Brian Hall at 314-992-0651 or Contact our sponsorship and development team HERE.